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Jim's vision was to create a new breed of marketing agency focused on branding and built upon innovation, speed and an uncompromising focus on customer value. 2020 allows him “hands on” involvement with customer strategies. He is a champion of technology and measurement, believing that the next generation of success in marketing will be driven blending relevant customer knowledge with business excellence to drive dramatic growth and profitability. He authored the concepts of “authentic loyalty” and the relationship marketing model.
As President and CEO of Carlson Marketing for 10 years, Jim guided the strategic business direction of the world's leading Relationship Marketing agency. Under his leadership, Carlson Marketing boasted international capabilities that spanned 19 countries, and was ranked by Advertising Age magazine (May 2002) as the largest marketing services company in the U.S. Guided by Jim, Carlson Marketing helped global Fortune 1000 clients improve their sales and profits by designing innovative marketing strategies.
Prior to joining Carlson Marketing Group in 1995, he spent five years with Moore Business Forms Inc. At Moore, he served as President of Moore Data Management Services and Moore Graphic Services; these divisions were market leaders in the areas of database publishing, online information services, electronic pre-press, commercial printing, and digital color printing.
Jim started his career at IBM Corporation; working 14 years in a variety of Sales and Sales Management positions. He earned a Bachelor of Arts degree from the University of Minnesota, and has completed the Senior Executive Review at Kellogg School of Management at Northwestern University.